The bustling holiday season may be winding down, but the following personal care products stepping up to the plate by way of efficacy:

Toms of Maine Natural Beauty Bar in Relaxing Lavender ($3.19)
This “ultra-rich” bar soap leaves skin clean and fresh and is enriched with premium moisturizing olive oil and natural vitamin E. The fresh scent of lavender really lingers and the bar holds up to many washes—even as a hand soap.

Red Flower Indian Jasmine Isla Das Rocas Revitalizing Sea Salt Scrub ($36)
I didn’t think it could get any better than Burt’s Bees Pomegranate Scrub, but then this product arrived. An “indulgently pure” blend that removes dry skin, stimulates circulation, firms and softens, the scrub is scented with botanical and essential oils of jasmine, tangerine, neroli and ylang-ylang. Key ingredients include salt crystals, harvested in the islands on the South Atlantic coastline, as well as sea algae and aloe vera. Besides smelling absolutely beautiful, the texture is another key attribute of this product. Usually, natural scrubs get kind of watered down and separate, but this products stays blended from start to finish. Plus, a little goes a long way, so you get value, too.

Curél Itch Defense Lotion ($4.99)
This “safe and effective” formula also helps relieve symptoms of eczema in both adults and children, according to the company. It features Advanced Ceramide Therapy and is fragrance-free. Ideal for daily usage on dry, chapped hands after washing.

Kiss My Face Tartar Control Toothpaste ($4.99)
Organic aloe vera is the main ingredient in the latest natural toothpaste to join the fray. Its pale green gel color doesn’t draw you in, but brushing with this product leaves a cool, clean taste. Beyond whitening teeth and soothing gums, this toothpaste is said to help prevent plaque that can lead to gingivitis with the addition of zinc citrate, derived from purified zinc.